Micerium S.p.A was founded in 1977 as a dream of Mr. Jules Allemand and Mrs. Maria Picarelli to create a small family company in Italy. The mission of this company was to supply innovative products, high quality products and innovative equipment. This dream has become a reality. Micerium currently is the official distributor of some of the most important brands from Europe and America, while selling and exporting its own brands of products. Since 1989 Micerium has been the exclusive distributor of American Orthodontics (USA) – a leading company in the orthodontic field that offers a wide range of innovative products. These products meet the expectations even of the most demanding specialist. In 1995 ENAMEL PLUS composite was introduced which made Micerium instantly well known in the esthetic dental market. This product revolutionized the composite market and quickly became the leading esthetic composite. This leading position was established in both Italy and every country it was introduced into. The market leading position of the composite line was successfully extended into many countries with the introduction of ENAMEL PLUS HFO (which is known as ENA HFO in some countries). In May 2008 Micerium S.p.A presented ENAMEL PLUS HRi (known as ENA HRi outside of Europe), which is the first and only composite on the market with the same refractive index of the natural tooth enamel and in 2013 developed ENAMEL PLUS HRi Function, an enamel composite system subject to low abrasion that is comparable to natural enamel Recently Micerium S.p.A. also entered in the market of invisible orthodontic aligners with the ALL IN line. Today Micerium S.p.A. is managed by a board of 5 partners, has more of 80 employees divided between the home office and sales representatives and sells product in more than 40 countries. Always believing in the importance of quality and service, Micerium S.p.a. has certified itself according with the ISO 9001:2000 and ISO 13485:2002 quality standards. Aim of Micerium S.p.A. is to offer modern and advanced products and techniques to make professionals able to obtain the best clinical results.